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The efficient use of statistics can transform excellent research into dynamic, persuasive scholarship. To demystify the process of calculating data, Simple Statistics: Applications in Social Research provides a concise introduction to basic social statistics.

In this innovative text, authors Terance D. Miethe and Jane Florence Gauthier illustrate how verbal statements and other types of material are converted into statistical codes, measures, and variables. To give students a sense of the "big picture," they clearly explain the relationship between research and statistics. Moreover, they focus on essential techniques rather than attempting to provide an intimidating, encyclopedic sweep of statistical procedures.

Written in a conversational tone, this invaluable resource does not talk down to students; instead, the authors clearly demonstrate the value of statistical thinking and reasoning in specific contexts. While most statistics texts focus primarily on how to do statistical procedures, they neglect to explain why we do them. This unique book covers both the how and why of statistics, preparing students to be better-informed, conscientious researchers. At the end of each chapter, a set of problems provides a rich context for social inquiry, challenging students to directly apply--and think critically--about what they've learned.

Throughout, the authors use hand computation methods to demonstrate how to apply various statistical procedures, and each procedure is illustrated by several helpful examples. In addition, each book is packaged with a user-friendly CD-ROM, which provides a step-by-step guide to using SPSS to perform the analyses described in the text. Detailed summaries, lists of key terms, and major formulas are included at the end of each chapter, and a comprehensive Instructor's Manual is also available.

A lively introduction to a complex subject, Simple Statistics is a vital resource for understanding the fascinating world of social statistics.

• Sales Rank: #141985 in Books
• Published on: 2008-01-23
• Original language: English
• Number of items: 1
• Dimensions: 6.90" h x .80" w x 9.20" l, 1.20 pounds
• Binding: Paperback
• 352 pages

Review

"The authors' approach, tone, and structure are nearly flawless. They use excellent and thought-provoking examples, and a good distribution of sample problems. Students need to do the basic hand calculations in order to master the substantive meaning of statistical results, and this text puts them into that task. I would definitely adopt this text."--Richard Fancy, Wayne State University

"What makes Simple Statistics distinctive is its remarkable balance between extremely technical statistics texts that are not written in a student-friendly fashion and oversimplified texts. Miethe writes in an exceptionally readable style, challenging students without intimidating them. Another key strength is the book's use of actual crime data, demonstrating the real-world applications of major statistical concepts."--Kent Kerley, University of Alabama at Birmingham

"Throughout this book, the author explains the relevance of statistical techniques--not just the mechanics. The conversational style is engaging, encouraging students to keep reading and realize that they can master statistics. The book distinguishes itself from other texts by paring down what students are expected to learn."--Wayne J. Pitts, University of Memphis

About the Author

Terance D. Miethe is Professor of Criminal Justice at the University of Nevada, Las Vegas. He is author of Simple Statistics: Applications in Criminology and Criminal Justice (OUP, 2006) and coauthor of many books, including Crime Profiles: The Anatomy of Dangerous Persons, Places, and Situations (OUP, 2005).

Jane Florence Gauthier is Assistant Professor of Criminal Justice at the University of Nevada, Las Vegas. Her current research interests focus on gender differences in criminal offending and issues surrounding community structure and crime.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Statistics is not as hard as everyone makes it out to be
By Leah
This book is very well-written, making the information easy to comprehend without having to re-read something several times. It is a great price and I used it for one of my classes. My grade in the class reflected the helpfulness of this book.

3 of 3 people found the following review helpful.
Excellent for both undergrad and graduate statistics courses
By brian
This may sound a bit hipster-ish but my first copy of this book was back when it was still spiral bound and available only at the UNLV bookstore, it was a great resource then and cost about the same. By the time I entered grad school in 08 this book was in it's current form and was used in my grad stats class taught by Miethe. Now, four years later I am using this book as an instructor in both undergraduate and graduate courses at Arizona State University.

Everything about this book is fantastic, the only thing I would like to see is an e-book edition to keep up with the growing trend.

1 of 1 people found the following review helpful.
Simple Statistics Application in Social Research
By roseglass
Bought this book so that I could get a head start in finding out what was involved in this subject. I will be taking this course in the fall. I would recommend this book for anyone that will be taking it to get a head start on this subject. I do consider this book as excellent

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• Sales Rank: #11649 in Books
• Color: Multicolor
• Brand: Scholastic
• Published on: 2000-01-01
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x 5.25" w x .25" l, .17 pounds
• Binding: Paperback
• 80 pages

From the Back Cover
My name is Dorothy Ann. I am one of the kids in Ms. Frizzle's class. Maybe you've heard of Ms. Frizzle. She takes us on lots of field trips in the Magic School Bus. We never know what's going to happen when we get on that bus, but we do know that we'll learn about Ms. Frizzle's favorite subject-science!

When Ms. Frizzle ordered skeleton costumes for us, some of the bones were missing. We headed for the Hugh Mann Costume Company to look for them. There, we learned why we need our skeletons, what different bones are for, and what makes them grow. But why was that strange skeleton following us? In this book, I tell you everything that happened on that trip, the time we went on The Search for the Missing Bones.

About the Author
Eva Moore has been writing and editing children's books for more than forty years. She is the beloved author of many popular books, and lives in Montauk, New York.

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0 of 0 people found the following review helpful.
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• Sales Rank: #6212205 in Books
• Brand: Nhã Nam
• Published on: 2015-09-01
• Original language: Vietnamese
• Dimensions: 10.00" h x .40" w x 7.80" l,
• Binding: Paperback

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•Focuses on COMSOL 5 and MATLAB models that demonstrate the use of concepts for later application in engineering, science, medicine, and biophysics for the development of devices and systems
•Includes a DVD with executable copies of each model and related animations
•Includes detailed discussions of possible modeling errors and results
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• Sales Rank: #1463619 in Books
• Published on: 2015-09-15
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x 1.40" w x 7.20" l, .0 pounds
• Binding: Hardcover
• 700 pages

About the Author
Roger W. Pryor is a COMSOL Certified Consultant and holds 23 US Patents. In his current position as the president and CEO of Pryor Knowledge Systems, Inc., he advises clients on the solution of both research and production level problems.

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2 of 2 people found the following review helpful.
A book for newcomers
By MSE fanatic
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Ebook Free Management Communication (5th Edition), by James S. O'Rourke

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Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For readers who know that they need effective communication skills in order to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

• Sales Rank: #165986 in Books
• Brand: O'Rourke, James S., IV
• Published on: 2012-01-16
• Ingredients: Example Ingredients
• Format: Soundtrack
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.20" w x 7.20" l, 1.54 pounds
• Binding: Hardcover
• 342 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Interesting and Easy Read
By specialteacher
The book arrived quickly and in brand new, perfect condition. So far, I have read the first two chapters of this book for a class I am taking. The book is interesting, easy to follow, and full of helpful information. The real case studies included at the end of each chapter are great to read, though the author leaves the ending open for the student to propose solutions. The book's appendix has several helpful resources such as steps to analyze case studies/business problems and sample business letters, memos, and other written communications.

1 of 1 people found the following review helpful.
I am going to keep this book close by...
By psychoinhell
This may have just been another text book in the pursuit of my degree, but it turned out to be so much more than that. This book is to writing in business as Dale Carnegie's work is to being a success at interpersonal and motivational skills.

0 of 0 people found the following review helpful.
Useful Beyond the Classroom
By Shelly
This was assigned reading for one of my college classes. I rented the book, but ended up purchasing a copy. I really like how the book is laid out. The information is practical and useful in every day situations. The case studies are interesting. I will use this book beyond the classroom.

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[J806.Ebook] Free Ebook Double Down on Your Data, Third Edition, by Clive J. Pearson

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Gambling - the wagering of money or something of material value on an event with an uncertain outcome with the primary intent of winning additional money and/or material goods - has been with us since ancient times. Greek mythology tells the story of Poseidon, Zeus and Hades dividing the world between them in a dice game; Poseidon won the sea, Zeus the heavens and Hades the underworld. The land, I suppose, was left to the rest of us.

Gambling has, of course, changed dramatically since those ancient times. Today's casino operators are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called "Heads or Ships."

To succeed in today's highly competitive gaming landscape, casino operators must understand their customers like never before. Luckily for them, we have entered a brave new world of gambling and entertainment where customers knowingly - and oftentimes unknowingly - leave clues to their gambling behavior. Player cards allow casinos to get a deeply personal view of their patrons, a view that can reveal not only the patron's gambling habits but also their dining, spa and shopping spend throughout the casino property. Predictive analytics can analyze this data, quantify every dollar a customer spends on property and then predict the customer's unique value to the casino, while also providing clues that will make marketing campaigns directed to this individual much more effective than scattershot direct mailing campaigns.

Intensive competition in the gaming industry is making it more and more important for casino operators to not only pinpoint the small percentage of players who make up a large percentage of their profits, but also to create a long and lasting relationship with these players. By learning about a customer's unique wants, desires and needs, a casino property can market directly to those wants, desires and needs, thereby making their marketing efforts much more effective.

Double Down On Your Data was written to show casino management how to best cull through their in-house patron data to discover who their most profitable patrons are, and also to show them how to market to these individuals to create a long, lasting and highly profitable relationship.

Double Down On Your data will help casino executives understand all of the current tools available to casino operators; tools that can help them understand their patron's better; tools that can help them create better prediction models; tools that can help them market to their players more effectively; and, most importantly, tools that can help them raise their casino's ROI.

Gambling has been with us since ancient times and it will undoubtedly be with us forever; it is just too ingrained within the human psyche to ever go away. Double Down On Your Data concludes with a description of an ideal solution that gives casino managers a clear understanding of their patrons. A solution designed to support hotel and resort operational departments with one clean and complete view of their guests. Working in tandem with a casino's Property Management System, this solution allows casino management to track each patron's individual gaming habits, which in turn helps determine who the casino's most valuable players are. Casino marketing departments find this information instrumental when deciding who they should market to and what promotions are the most likely to find success.

• Sales Rank: #1160258 in Books
• Brand: Brand: Tate Publishing
• Published on: 2012-09-25
• Released on: 2012-09-25
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .57" w x 6.00" l, .70 pounds
• Binding: Perfect Paperback
• 252 pages

Features

• Used Book in Good Condition

From the Back Cover
Although Poseidon, Zeus and Hades may no longer be dividing up the world in a game of dice, flocks of tourists still flood through the gates of Las Vegas' Caesar's Palace, Atlantic City's Taj Mahal and Macau's oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino's in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting -- and usually highly profitable -- relationship.

Double Down On Your Data teaches casino executives how best to manage their customer relationships as today they are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called "Heads or Ships."

About the Author
Author Clive Pearson was born in Pakistan, spent his childhood in Singapore, and was educated at boarding schools in both England and the United States.
Currently the CEO of Qualex Consulting Services, Inc., Pearson has been working in the business intelligence, business analytics, data modeling and integration field for the past fifteen years. An often-requested speaker on casino marketing topics, Pearson's leadership has been instrumental in the implementation of business intelligence solutions for some of the largest casinos in the world, including Foxwoods in the US and the Venetian Macao in Asia.

Most helpful customer reviews

1 of 1 people found the following review helpful.
An interesting take on the masters of CRM
By Rick Cook
Casinos were practicing CRM for years before there was CRM. And they're masters at it. The fine art of building a relationship with customers ("players") to separate them from their money ("Play") is decades old in the gambling ("gaming") industry. In the course of decades the casinos have honed and perfected their techniques.

Even if you find the techniques used by casinos too specialized to apply to your situation, you can learn a lot about the philosophy of CRM from this book.

0 of 0 people found the following review helpful.
I am sorry but this book is worthless
By International-Investors
I have read so many books on Business Analytics as it is my job to be constant updated on the latest trends, industry application, etc.

I bought this book with the hope of learning some specifics about the application within the casino and hospitality industry. The book offers no insight that you cannot find in a white paper by any well respected business analytics vendor.

Want to learn about business analytics and the gaming industry? Get a couple of free white papers - don't waste time and money on this book.

2 of 2 people found the following review helpful.
Charts and Graphs are Illegible
By Alan Sim
The image rendering on the ebook is terrible and you can't make out details in the images. This needs to be fixed immediately.

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